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From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee’s study of this trajectory is an insider’s view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during its peak and decline, he presents an accessible history that illustrates how this once-thriving business fostered the social and economic integration of Chinese Americans into life in the United States.
Yee demonstrates how Chinese American supermarkets were able to sell American groceries at reduced prices by using the cheap labor of family members and Chinese immigrants whose entry to the United States had been sponsored by their employers. This type of symbiotic relationship was eventually undermined by labor unions’ demands that employees be covered by labor laws and fully compensated for all hours worked. Also contributing to the ultimate demise of Chinese American supermarkets were increasing costs of capitalization and operation, the dominance of national chain stores, and difficulties arising from traditional Chinese methods of business management.
- Sales Rank: #4482311 in Books
- Brand: Brand: University of Washington Press
- Published on: 2013-03-08
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .49" w x 5.98" l, .71 pounds
- Binding: Paperback
- 208 pages
- Used Book in Good Condition
Review
"This book provides a revealing insight into a remarkable chapter of American and Chinese American economic history . . . a valuable source on this thread of Chinese American economic and social history."―Benedikt Kohler, China Information, v18 2004
"The unlikely venue of the modern supermarket enables readers to catch glimpses of how Chinese Americans carved out an economic niche for themselves amidst overt and covert discrimination."―The Journal of American History
"Yee's accessible study provides rare insights into the business practices and relationships of Chinese-American enterprises, and their historical legacy. As someone who spent fifteen years in the industry, his passion about the subject, first-hand knowledge, and personal contacts made him uniquely qualified to write this study."―Left History
"Yee's ability to bring to the fore differing and often competing perspectives about the supermarket industry makes this work rich and engaging."―Ameriasia Journal
Review
"Gives superb insight into the Chinese American supermarkets. . . . An important contribution to Asian American studies and business history. . . . Exceptionally informed on both the social significance and the retailing and marketing aspects."―Franklin Ng, author of Adaptation, Acculturation, and Transnational Ties among Asian Americans
About the Author
Alfred Yee is a lecturer at California State University, Sacramento. Previously, he worked in the grocery business for over twenty years as both an employer and employee.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Chinese-owned groceries in California
By Mark Riley
An excellent contribution to the local history of Northern California and a remarkable insight into the nature of Chinese integration into American society and business, written by an author with personal knowledge of the retail food industry and the scholarly qualifications to do the in-depth research necessary for the book. The author traces the rise and decline of Chinese-owned grocery stores in Northern California - not ethnic grocery stores aimed at the Asian market, but general-purpose stores and supermarkets advertised for everyone. In the 1920's and 30's Chinese entrepreneurs began with local markets in Sacramento, Yuba City, and the Bay Area, then in the 50's and 60's developed these stores into heavily advertised chains such as the Giant Foods of the title, Farmers Markets, Famous Foods, and Bel Air Markets (which still exist under non-Chinese ownership). Using low-cost labor, primarily family members and recent immigrants, these markets were able to undercut their competitors' prices. But the owners' reluctance to modernize and to build for the long term caused these markets, with some exceptions, to lose their competitive status and to eventually be sold to non-Chinese rivals. The author also includes valuable information on the California grocery workers union and on the current state of the retail food industry.
Highly recommended for anyone interested in Northern California history.
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